The Juvenile Justice Department
Ministry of Home Affairs
LISTEN.TRUST.OPPORTUNITY
National Movement
Be the one who listens. Build futures of hope and opportunity.
Guyana's Juvenile Diversion campaign transforms how we see our youth: from punishment to possibility. Rooted in trust, driven by opportunity.
15+ Schools engaged
5 regions nationwide reach
Peer-led: real stories, real change
Our Approach
Three Pillars – One promise: second chances
Built from ground research with youth, parents, teachers, and communities across Guyana.
Co-created by youth
Creative concepts from the SBC Workshop (co created by youth)
Youth, parents, teachers, and police came together to design these messages. Real people, real voices.
“Be the One Who Listens”
Warm teal and orange portraits. Parent's hand on teen's shoulder. Calm, human,
non‑judgmental.
“Kick for Glory”
“Buss a move, not a head.” Youth sports diversion: football, welding, dance.
TikTok challenges and after‑school leagues.
“Badness Nah We TING!”
Calypso/dancehall jingle. For radio, school PA systems. “Think! Choose what’s right! Be the one who shines your light.”
· Hashtags developed by students: “Think Before You Act”,
“Football Over Violence #FOV”, “Positivity is We Ting!”
Hashtags: #FOV, Healthy Hearts Happy Home, Lisin' and trust
#FOV
#Healthy Hearts Happy Home
#LISIN' AND TRUST
Direct from youth and communities
“If I had seen something online about coping, it might have helped.” – Youth in Juvenile Detention
“One listening ear saves many lives.” – Parent message
“Suspension is a holiday. Give us tools, not time-outs.” – Teacher, Buxton Secondary
“De corner ain't got nothing to gain, but a goal on de pitch gon carry yuh name.”
